Every Story Begins Somewhere. Ours Began with Community.

FlorLee began as a reminder to slow down, to notice the quiet moments, and to make space for the people and conversations that truly matter.

It was never just about wine. It’s about what happens around it — the laughter, the stories, the sense of belonging that fills a room when people come together. FlorLee was born from that energy, a reflection of home, heritage, and the belief that connection is what gives life its richness.

The name carries legacy. FlorLee honors the people and memories that shaped us while creating something new, a brand dedicated to educating, inspiring, and reimagining how we gather and grow. Every pour, every conversation, every experience exists to teach the art of slowing down.

FlorLee represents more than a collection of wines and accessories. It’s a practice in mindfulness, in learning how to host, how to taste, and how to savor something fully. Education is the foundation of the brand because understanding deepens appreciation.

This chapter marks the beginning of that journey, the early stages full of promise and discovery. FlorLee was created to honor process over perfection, to remind us that becoming vintage isn’t about age. It’s about depth, grace, and time.

At the heart of it all is the table, where everything comes together — people, stories, and the lessons that pour from them. It’s where the FlorLee experience begins and where it will always return.

This is the start of our story, the first pour, a quiet introduction to a brand built to teach, connect, and remind us that legacy isn’t created in a rush. It’s crafted, one moment at a time.